Bridging Conflict

Conflicts arise when two parties define their objectives differently as might be the case between Finance and Marketing departments – One needs to manage the budget and one needs to spend it. Both may have a perfectly common objective, but with drastically different strategies for achieving them. In most instances, both with deferring positions.

The one thing that has to be established is the need for both to support each other in achieving their objectives. Good negotiators will seek to understand the priorities and then strategize to trade off lower priority issues with higher ones.

This allows for both strategies to work concurrently without compromising their objectives.

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